Non-Profit Organizations

Recently I had to do a presentation on non-profit organizations. I found the topic rather interesting so I thought I’d share my Powerpoint presentation along with the speech that went with it, which included a case study I did. I hope you find the topic as interesting as I did.

Powerpoint for Presentation

And here is the speech that went with it:

Slide 1: What is a Non-Profit Organization?

-These are often called charities

-The non-profit sector is huge with almost 2 million organizations and over 7 million people employed and the range of what they include is incredible, from advocacy groups, to trade groups, to hospitals and educational institutes.



-They are mainly in existence to serve the public interest and to help benefit humanity, not to make money.


-Tax exempt

-These organizations are tax exempt because they largely rely on donations and if they had to pay taxes they probably would not be able to survive.


-Beneficial to society

-Often times non-profits are viewed as the “good guys” because they strive to better humanity and the world at large. They normally work towards making society better, helping save people or make better conditions for people, or helping animals, all of which people believe are good causes.


-Needs public relations

-Although a lot of people think that public relations is mainly for corporations and businesses so that they can keep on good terms with the public and promote their products and/or services, public relations is also vital to non-profit organizations as well. Since they rely on donations, non-profits need to attract attention and get people to donate to their cause. They need to stand out as the best organization for people to donate to.


Slide 2: Fund-Raising

-Essential to non-profits

-Without fund-raising most non-profits would not exist, since the majority of them rely heavily on donations. Effective fund-raising means more money, which in turn means survival and growth.


-Motivations for giving

-There are a number of different reasons why people give. Some give out of an intrinsic desire to help one’s fellow man, while others give so that they are seen in a more favorable light or so that they can gain attention. And some people even give out of a sense of being peer pressured into it. Although the last few seem like less than noble motivations, understanding all the different motivations helps the non-profits and their public relations team when it comes to fund-raising.


-Types of Donors

-Individuals (75%)

-Foundations (13%)

-Bequests (7%)

-Corporations (5%)


Slide 3: Fund-Raising Methods

-There are a number of different ways that non-profits can go about their fund-raising


-Corporate and foundation donations

-A non-profit can focus on trying to get corporations and foundations to donate to their cause, so they would focus on marketing to them. Both corporations and foundations tend to give rather large sums of money at a time. However, as pointed out in the last slide, they are, by far, not the ones who give the most. So if a non-profit is going to focus on corporate and foundation donations they might want to do a little marketing to individuals as well.


-Structured capital campaigns

-Organizations normally do this when a lot of money is needed for a large project, such as building a new library or adding a new building on a university campus. The whole point of the structured capital campaigns is to get large donations from both corporations and individuals. A lot of the time the non-profit that is wishing to do this type of campaign hires professional help so that the campaign is as effective as possible.


-Direct mail

-We’ve all gotten some type of direct mail solicitation before. They are those, often annoying, brochures, fliers or letters that arrive in our mailbox asking us to support a cause or donate money. Although these reach a lot of people, they are normally quite expensive and are not always a good idea for certain organizations, especially the environmental ones because they waste a lot of paper.


-Event sponsorship

-Sponsoring an event often gets a non-profit organization quite a bit of publicity as well as raises money for them and the types of events are only limited to the imagination of the people creating them. However, they are often time consuming and do require a lot of planning so a lot of consideration should be given before deciding to sponsor an event.



-This is when a television station sets apart a block of time to allow an organization to have a telethon. Some of the most effective telethons are hosted by famous people


-Telephone solicitations

-These are relatively cheap to do; however, nowadays most people tend to screen their calls, this coupled with the Do Not Call Registry means that this type of fund-raising is not as effective as it used to be.


-Online and social media

-This is, obviously, a rather new way to raise funds. It is a lot cheaper than direct mail and it can often reach a lot more people; however the down side is that people tend to be a lot more wary of online solicitations, especially with all the online fraud that has occurred. But it is still a great way to promote a non-profit organization, because even if you don’t get donations directly from the social media or website, people might still be interested and attempt to contact you a different way to get more information or make a donation.


Slide 4: Case Study Teen Missions International Australia

-My parents actually work for this organization and have since I was born, so a lot of my life has been devoted to helping out and being a part of it. A quick description of Teen Missions, they take teenagers on summer missions teams to a variety of different countries to work on different projects, such as helping out orphanages, building churches and evangelizing.


Slide 5: The Importance of PR for Teen Missions

-Getting Teenagers

-Teens are the whole purpose of the organization, the teams are made up of teens and the whole point is to “Train Tomorrow’s Missionaries Today.” So without the teens, there would be no Teen Missions


-Getting Leaders

-Leaders are needed to lead the teams, make sure that nothing goes wrong and the teens come back safely, and that their project is actually worked on. Leaders have to be over eighteen and come as both couples and individuals. Because of liability no team can go without responsible leaders, so it is essential that Teen Missions gets them as well.


-Getting Camps

-Teen Missions International Australia is on its own camp ground and since the actual program only runs during the summer, the camp ground is free the rest of the year. Therefore, Teen Missions rents in out to various schools, churches and groups throughout the year as a means of income. The income generated helps Teen Missions to expand their own program and improve their facilities. Therefore, the more camps that rent out the camp, the more income is generated and the more they can expand.


Slide 6: Methods Of Public Relations that TMIA Uses

-Word of Mouth

-The biggest method that they use is word of mouth. many of the people who go on the teams, whether leaders or members, tell people about it. And Teen Missions highly encourages them to do so.



-Another big method that they use is to have the teens and leaders fill out evaluations, then they take those evaluations and improve whatever needs improving. Thus, the participants know that TMIA is doing the best they can to make it a great experience



-Teen Missions does numerous mailings throughout the year. The first big mailing is the one where they send out the brochure with the next summer’s teams along with an update of how the teams had gone the previous summer. They also send a number of updates out throughout the year to let people know how things are progressing and to keep the organization in people’s minds.



-More recently Teen Missions has been doing its best to be a great presence on the web and social media. Since their main target audience is teenagers, they need to keep up with the constantly changing technology and communication methods so as to appeal to the teenagers.



-Once a year there is a huge Christian music festival three hours away from the TMIA base. Every year Teen Missions has had a presence at this festival because a lot of teenagers go to it and there are quite a few times during the day where they will be just wandering around looking for something to do. Therefore, Teen Missions has made the most of the opportunity by renting a tent and setting up activities and even a slushy machine to attract people to it and tell people about themselves


Slide 7: Membership Organizations

-Professional Associations

-These form for the mutual benefit of their members. They are similar to labor unions in the regard that they often seek to improve their earning power and their prestige in society. They are often known to keep their members accountable when it comes to ethics and professionalism. They also occasionally function as advocacy and lobbying groups.


-Trade Associations

-These associations are made up of corporations rather than individuals. They include manufacturers, wholesalers, retailers and the like that share similar or the same field. These associations often keep an eye on Congress and make sure to lobby for legislation that is favorable to their members. They also are some of the first people that reporters turn to when something develops, whether good or bad, in their field


-Labor Unions

-Are known for advocating the rights and well-being of workers. They are largely responsible for ending child labor, creating minimum wage and making work environments safer. They often deal with the management of large corporations to better the employees working situations.

-Back in Australia I worked for a grocery store called Woolworths and they had a labor union that was a big part of their dealings. The union managed to increase wages for the employees a number of times when I was there, as well as get better benefits for the employees. They always seemed to be negotiating something. However, it was the workers who kept the union running, because to be part of the union you had to pay a fee. So there was definitely some give and take there.


-Chambers of Commerce

-Seek to help businesses in their city do well. They try to attract people to the town so that those people will become part of the economy and better through both their labors and their spending. The chambers of commerce always put business interests first and they lobby the state and federal governments on behalf of these interests.


Public Relations in Travel and Tourism

Public relations is a vital part of the travel and tourism industry. First of all, locations need people to know that they exist and for those people to desire to visit that particular location. One way that public relations practitioners generate interest for a particular location is to invite journalists to come visit and review the location. However, this is only part of it. Once people, including the journalists, start coming, the public relations practitioner has to make sure that their stay is a pleasant one. They must do everything they can to make the visitors’ and journalists’ stay a pleasant one. Also, they must have staff willing to add the personal touch to everything, so that even if things do go wrong people will be less likely to give a negative review to others that they come in connect with. This is vastly important because a tourist location lives or dies on what people say about it.

Important Point When Planning an Event

Planning an event, whether it be a business meeting, luncheon, convention, takes a lot of time and preparation. There are a lot of things to consider when planning an event, and the first one should always be, “Is this necessary? And what is the main point?” If an event or meeting does not have a good reason to be created then one should not create it. People do not enjoy going to events that do not really have a point-especially when that event is a business meeting. They will view it as a waste of their time and will not be so inclined to go to the next event that you invite them to. Therefore, no matter what make sure any event that you plan has a legitimate reason to be running-in the end it will be better for everyone.

Teen Missions Trips!

Once again it is that time of the year! (The best part by a lot of people’s standards). Summer is coming and many college and high school kids are looking forward to the freedom that it brings. Some may even be wondering what they are going to do with all that time. However, for a hundreds of teenagers, they know exactly what they are going to be doing. They’re going on a missions trip!! Every year, Teen Missions International sends hundreds of teens on missions trips to a variety of different countries. Each team has their own project, whether it be building a church, repairing an orphanage, or evangelizing to remote villages. There are two different time frames that participants can sign up for, Early Boot Camp and Super Boot Camp. Early Boot Camp—as its name denotes—starts earlier in the summer, June 9, and also finishes earlier, July 28, giving members and leaders time to recover after the missions trip. Super Boot Camp, on the other hand, starts June 20, giving people more time during the first part of the summer—helpful if one wants to take summer classes—but does not really leave them very much time on the tail end, finishing August 8. Either way, Teen Missions gives participants two options that fit the majority of schedules—just so people won’t have an excuse not to come. So if you want to change the world this summer, sign up for a team that will not only help and change people in a different country, but will also change you.

Lobbying Groups

When it comes to the issue of abortion there are a number of different lobbying groups, for both sides. On the pro-life side there are groups such as the American Life League, Christian Coalition of America, Democrats for Life of America, and Feminists for Life of America, just to name a few. And on the prof-choice side there are groups such as Catholics for a Free Choice, National Organization for Women, and Planned Parenthood, again, just to name a few. Each of the lobbying groups works hard to get the government, both on state and federal levels, to pass legislation that supports their positions. In theory, these lobbying groups could have a lot of influence when shaping the legislation—even excess or undue influence—however, I believe that currently that is not the case. There are so many lobbying groups, especially when it comes to the abortion issue, that they seem to cancel each other out with all the noise that they make. Both sides lobby so hard that the American public does not really see any real progress for either side. It seems like the legislation is really created based on who is in power in the government. Sure, the lobby groups do have some sway, but in the end it is the politicians who decide what legislation to pass. Don’t get me wrong though, lobbying groups are still important, in a way they keep the politicians reminded of what the issues really are and that alone is an extremely important job.

International Public Relations

There are a lot of things to consider when dealing with international public relations. One has to be aware of culture, customs, laws, and values of the different countries one is going to be working in. It takes a lot of research and understanding to work overseas, especially in public relations because the whole point of your job is to promote the company or organization you are working for. To accomplish that goal you have to be on good terms with the people of that country and to offend people would be extremely detrimental and give them the impression that you and your company does not care about them or the way they do things. My best advice (besides researching before): is watch and listen closely when you are in a different country and pick up on how best to foster good relationships with the people.

Controversy Over Ford Commercial

When Ford pulled this commercial:  there was a lot of chatter about the reasons why. Columnist Daniel Howes claimed that they pulled it after receiving a phone call from the White House. This claim sparked quite a bit of chatter among people and raised a number of ethical questions in regards to both Ford’s and the White House’s behavior. First of all, Ford claims that they were in support of the bailouts; however this commercial seems to contradict that stance, in a bit of an underhanded way too. It is true that they may have not had control of what the Ford owner actually said, but they did not have to run that particular interview either. They could have done another one and ran that. Therefore, they are not innocent when it comes to this whole situation, and they cannot deny that what they did was purposeful. It does put them in bad light either way, either they are being dishonest about their position on the bailouts or they caved to White House pressure (if it is true that the White House called them), maybe even both. Also, if the White House really did call Ford, that reflects badly on them because then they are messing with the free market. It is somewhat understandable that they would want Ford to pull the commercial, because it does really make them look bad; however, they shouldn’t be directly intervening like that because in American society the government is not supposed to have a hand in how the market is run. Therefore, by them intervening, it makes them look even worse, like they really do have something to hide. Either way, both Ford and the White House were involved, to some degree, in spin control, trying to make themselves look as good as possible in the situation; however, in my opinion, neither did a very good job of it.